Portraits-Beijing Datafang Technology Co., Ltd

Customer Profile

Resident population Working population Passenger Flow Portraits

Social economy

Economic quality Population size Consumption activity

Brand data

Retail Catering

Political districts and borders

AOI(functional side) Geographic grid Blocks Business area Administrative Division Zip Code border

Public services and facilities

Culture, Education and Health Business facilities Leisure and recreation Transportation

Real Estate Data

Commercial real estate Residential real estate Land lot

Industrial and commercial organizations

Basic map

Customer Profile

Portraits

Data description

Type of data

Portraits

Data description

Various attributes of the population in the designated area, basic attributes (age, gender, education, occupation, marriage, etc.), media preference (mobile phone brand, mobile phone model, APP type preference, etc.), man-place relationship (active city, active business district, resident city, etc.), travel preference (weekday or holiday driving/subway/bus/taxi/bicycle preference), Consumption preference (top50 preference for offline brand stores, POI preference for shopping malls, etc.)

Scope of use

Covering Chinese Mainland, it supports data query in different granularity ranges: cities, districts, counties, business districts, AOI and any region

Update frequency

Monthly

Latest aging

Last MONTH

Data type

Heat map, grid diagram

Data format

Excel、table、shp、geojson、 Database format, etc

API

Square root

Application Scenarios

Market segmentation

Enterprises can use the demographic portrait data to identify different consumer groups and carry out market segmentation, so as to formulate more accurate market strategies.

Business location

Retailers and service providers can use demographic profiling data to select the best store locations and ensure proximity to target customer groups.

AD targeting

Advertisers can use demographic profiling data to target ads, ensuring that content and media choices match the interests and habits of the target audience.

Urban planning

Government and urban planners use population profiling data to plan public facilities and services such as schools, hospitals, parks, and transportation facilities.