Data products
Empowering Business Enterprises with Digital Upgrading through Data Intelligence
Brand data
Catering
Data Description
Type of data
Catering
Data description
Nationwide (except Hong Kong, Macao and Taiwan) 11 categories of 2w+ brands (supermarket convenience store, medical treatment, catering, car service, clothing, sports and sports, training institutions, theaters, hotels, banks)
Scope of use
Nationwide (except Hong Kong, Macao and Taiwan) 11 categories of 2w+ brands (supermarket convenience store, medical treatment, catering, car service, clothing, sports and sports, training institutions, theaters, hotels, banks)
Update frequency
Quarterly
Latest aging
Previous quarter
Data type
Administrative district classification thematic map, grid classification thematic map, aggregation map, heat map, competitor distribution map
Data format
Excel、table、shp、geojson、 Database format, etc
API
support
Application Scenarios
Business location
By analyzing POI data within a specific area, such as the distribution of food and beverage, retail, entertainment and other types, brands can determine the best location for a new store or branch. This analysis helps to understand the business climate, consumption level and competition within the area, thus providing a decision basis for the location of the business.
Precision marketing
Brands can use brand data for precision marketing to push personalized advertisements and offers to consumers within a specific region.
Consumer behavior analysis
By analyzing consumers' movement trajectories and the location visited, brands can understand consumers' behavior habits and preferences, so as to optimize products and services. This kind of analysis helps to enhance the user experience and enhance customer loyalty.
Personalized recommendation
Combining the user's location information and brand data, brands can provide users with personalized recommendation services, such as travel recommendations, restaurant service recommendations, etc. This kind of service can enhance the user experience and increase the user's favorable impression of the brand.
Consult
Data customized
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