Data products
Empowering Business Enterprises with Digital Upgrading through Data Intelligence
Brand data
Retail
Data Description
Type of data
Retail
Data description
Nationwide (except Hong Kong, Macao and Taiwan) 11 categories of 2w+ brands (supermarket convenience store, medical treatment, catering, car service, clothing, sports and sports, training institutions, theaters, hotels, banks)
Scope of use
Chinese Mainland
Update frequency
Quarterly
Latest aging
Previous quarter
Data type
Administrative district classification thematic map, grid classification thematic map, aggregation map, heat map, competitor distribution map
Data format
Excel、table、shp、geojson、 Database format, etc
API
support
Application Scenarios
Business location
By analyzing brand data within a specific region, such as the distribution of types such as catering, retail, entertainment, etc., brands can determine the optimal location for new stores or branches. This analysis helps to understand the commercial atmosphere, consumption level, and competition situation within the region, thereby providing decision-making basis for enterprise site selection.
Precision marketing
Brands can use brand location data for precise marketing, pushing personalized advertisements and promotional information to consumers in specific regions.
Consumer behavior analysis
By analyzing consumers' movement trajectories and visited locations, brands can understand their behavioral habits and preferences, thereby optimizing products and services. This analysis helps improve user experience and enhance customer loyalty.
Personalized recommendation
By combining users' location information and brand data, brands can provide personalized recommendation services for users, such as travel recommendations, catering service recommendations, etc. This service can enhance user experience and increase their positive impression of the brand.
Consult
Data customized
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